Alexandra Cherubini is founder and President of Equifit, Inc., a Massachusetts-based company which designs and manufactures technologically advanced products for top riders and horses throughout the world. EquiFit's "shoulders back" device is improving the postures and effectiveness of many equestrians, and is exhibited in the Museum of Modern Art in recognition of its outstanding function and design. Alexandra has been riding since the age of twelve, and competes her horses in both the hunters and jumpers circuits nationwide. Her passion for riding and love of horses is reflected in her commitment to affording underserved, urban children access to the equestrian arena.